I created this animation for use in both email and social content, to advertise Duracell’s range of ‘Procell’ batteries, for use in high-power applications such as security setups. I used the existing colours and visual style from the battery labels as a base for the design to ensure the design followed their existing branding. I used After Effects to turn an initially still image into a dynamic animation, with bold typography and a clear visual theme representing the high power capacity of the product range.
